Tikkurila
Money transfer
Tikkurila offers a broad range of decorative paints for consumers and professionals for surface protection and decoration. We sell decorative paints primarily to home improvement stores, paint store chains, and independent paint retailers that re-sell Tikkurila’s products to consumers. In addition, Tikkurila produces paints and coatings for the metal and wood industries.
Consumers and professionals are the end users of Tikkurila’s products and services.
Consumers (mainly so-called DIY, or do-it-yourself, customers) and professionals (contractors, designers, house managers, construction companies, developers, influencers) are primarily served through different hardware stores or smaller paint stores. Industrial customers are served either directly or through the Tikkurila Industrial Paint Service retailer network.
Products
During the redesign, the focus was on how we present our products. The goal was to ensure users were receiving all the information they needed to make an informed purchase.
We decided to provide users with both the safety and product details for each individual product, this way both everyday consumers and our industrial customers had access to this information. From the product data sheet you get more information about the product properties, and suitability for different applications areas as well as detailed information of surface preparation, application conditions and working instructions. More information about hazardous influences and protection are detailed in individual health and safety data sheets.
Services
With majority of our clientele being everyday do-it-yourself'ers, we wanted to provide a platform for them to have access to professional (expert) tips, advice, and services. The main goal was to have our support at the customers fingertips, making them feel secure while completing their project as well as promoting safety.
We also included the option to allow our customers to email us with questions or concerns. This way they could include photos of problem areas or areas that could use some professional insight, regardless of where they were located.
